TechCrunch moves to make even less relevant

Share this Article


When I reviewed a couple of months ago, I mentioned that one of the basic theses on which AboutUs was formed was that the wiki would allow website owners and their readerbase to form a community on the edge where everyone participates together to define what that website is… or rather that the readerbase puts all of their perspectives of what they feel a certain websites’ brand is.

I was fairly speculative about that gaining much traction, but maybe it has some weight behind it that Im missing.

image TechCrunch recently announced CrunchBase, which according to them is a database of websites where each webpage describes one of the companies that TechCrunch has written about, although you can also submit your own companies there. Here is an example for the Facebook CrunchBase page

Each company page on CrunchBase will have details about the founders, the investors, products, recent news and a description of their product in one place, and the idea is that this would make it easier to research those companies. Whats more, these pages will basically be wikis and will be editable by anyone to modify information about that company.

Sound familiar? However, I think CrunchBase will still be more relevant to its userbase and will probably be used actively by the founders of those companies, and that it will pretty much block the reach of atleast for the tech sector. Here is why.

The most important part that makes CrunchBase more relevant is that it is only a complementary product to TechCrunch, and that TechCrunch’s content quality is infact what is driving most of their traffic.

Any post about a startup may drive a lot of people to also research it, read past stories, find out information about the company. Since this is traffic that TechCrunch will be creating and driving to the company name, the company here thus has an incentive to actually keep that page up to date.

Secondly, information from CrunchBase will be shown on the TechCrunch front page in widgets, which adds another incentive for the company’s people to write good copy on their company page – the incentive in this case is that TechCrunch will be providing a channel for distributing information about their brand, which benefits those companies.

Thirdly, the company owners, or any other bloggers can embed the CrunchBase widget on their own blog posts – this further increases the distirbution of that information and creates further potential traffic for that company.

In fact this ecosystem of traffic flow from very high-traffic sites like TechCrunch to smaller content platforms may even create incentives for bloggers to go in and edit other companys pages in wiki style to add in links there back to posts. E.g. If I do a review about a firm I could go and add it next to that firm so that I get some extra traffic over time on that post.


Even if that doesn’t happen, I suspect that the main reason they are opening this for wiki editing is to make their editing process for the database easier – the company reps themselves can keep the information updated if they see the incentive to do so.

The incentives to use the system is infact what I feel is missing from — from what I hear they are working on many stealth projects under the umbrella and who know, perhaps they will find a brilliant way of distributing and promoting the brands that they host (and thats what I suggested in my previous post on them as well).


For the moment, if I had to pick one, I think CrunchBase can help entrepreneurs and small businesses more.

Facebook comments:

1 Comment

  • I was about to ask a question on the same topic. A good friend of mine, involved in production of herbal medicine, quite sizable outfit now as I recall sales touching Rs. 5 Million / month, asked me “I’m looking for a good ERP solution for my company aligned with my area of business. Would you please recommend some vendor?”

    If I have to answer him, I would merit the following qualities:
    – Product Maturity
    – Vendor Track record
    – Implementation road map
    – Price
    – After sales support

    Would you add something to the list?

    Coming back to question, How should someone start looking for these companies?

Leave a Reply


Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

    Read more →
  • Announcements Featured Startup General aims to help student make better decision regarding their future. aims to help student make better decision regarding their future. aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

    Read more →
  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv Rise of facebook marketing in Pakistan

    Rise of facebook marketing in Pakistan


    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    Read more →
  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T. GeniTeam launches official app for Pakistan Idol

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test …

    Read more →
  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at


    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →