Right now, it seems you can use genie to pay utility bills, Indigo bills and also buy credit for Jazz. From the how-to page it seems you can currently link Genie to either Citibank Credit Cards or to KASB bank, but more banks are planned soon.
From a business point-of-view, Mobilink has played a smart move here – as the telecom industry gradually kills off voice and starts to find more innovative and culturally relevant value-added-services for consumers, having control over a payment system backbone will be a significant advantage. Next they would have to invest in a RAD platform for Value-added-services and unleash it on our growing community of entrepreneurs and a spike in innovative third-party applications (similar to what has happened recently with Facebook) is likely to result.
The idea would be that if a would-be entrepreneur or college student can spend about a month to build a useful service using simplified tools and can immediately tap into a potential 20MM+ userbase, that is a lucrative platform to connect to.
In what future plethora of third-party telecom value-added-services that may result, inov8 will possibly get a share of each transaction. Smart moves.