Fuser – Integrating Email and Social Networks

Share this Article


Whether the majority of us will openly admit it or not, it is a fact that the new generation just entering the workforce has evolved out of “old” ways of communications (like.. er.. email for instance) and has found a much more relevant communication platform on social networks, and following social graphs and lifestreams.

Social networks such as Facebook are, or will invariably be, a part of the future of communications between companies, partners or individuals.

Fuser in an interesting service that is helping people accept this fact and evolve into the new paradigm — it helps integrate all of your email and social networking accounts into one easily accessible inbox.

This is similar to Orgoo, but the Facebook integration will be important for a number of reasons. First of all, it would let you use a regular email client to access and reply to Facebook or MySpace messages, overcoming the limitations with their built-in ones. Secondly, it will let Fuser perform better analytics on your emails, to hopefully integrate functionality similar to Xobni in the future.

They already have a Leaderboard feature which is a step in that direction — it tells you who sends you messages most frequently.

I haven’t been able to test is long enough to know how good the service is with Spam — can someone from the community test these guys to see if the integration of social networks and email is a successful combination?

Facebook comments:


  • Muhammad Asif Razzaque

    In my opinion it may not be as popular or used as extensively for message integration. One goes to Facebook or Myspace to have a personal virtual presence in a virtual community that has “community like features”. Taking Fuser any where ahead in creating that unified community environment won’t do any good since it will then become a duplication of what exists already.

    I am really looking forward to Fuser for what they intend to tackle this issue.

  • Muhammad Asif Razzaque

    One aspect of it may have the driving potential not as much for extensive usage but yes for social networking since one will be able to trace friends with one keyword search across all social platforms.

    I think this is where the real strength of the idea lies.

  • Muhammad Asif Razzaque

    And on the basis of which Fuser may have killer plans for membership migration from Facebook (FB) and MySpace(MyS) to its own community. This sounds an alert for FB and MyS!

    Does this new wave for integration mean blockout for such services to access the liberal world of the e-communities?

  • Thanks for the write-up on Fuser. We’re really excited about our open Beta launch and are looking forward to hearing everyone’s feedback. We’ve gone to great efforts to ensure that the functionality you like in your email clients is available in Fuser, which includes Spam filtering. Thanks again!

  • Muhammad Asif Razzaque

    [Emily]…Hey how about a product insight?!

  • Muhammad Asif Razzaque

    I think gmail is already giving what users want in terms of aggragation of multi-box incoming messages including the following:

    Its all about friendly navigation:
    1. Thread based message relationing
    2. Text-below/Message-below marker
    3. Collapsible/Expandable message thread view
    4. Search by title/sender/bodytext
    5. Realtime in-mail refresh
    6. Top news update slot
    7. Online friends Status
    8. Chatbox integration
    9. Many other features

    Its all about access:
    1. Gmail for mobile
    2. Mail notification in chat console

    Must be really innovative and not only the same features in a new format and color for Fuser to be truly appreciated and accepted as a preferred option.

  • @Muhammad Asif Razzaque — Thanks for all of your thoughts on this. We definitely are not replacing the social networking experience, that’s a space that Facebook and Myspace have nearly mastered, and we think that the value that comes from the social interaction on those sites is irreplaceable. Because of the value of these sites, we wanted to offer a tool that makes managing your communication within Facebook and Myspace a bit easier. In Fuser you can read your messages, wall posts, comments and bulletins while you’re checking your email, thereby allowing users to manage their communications from many different networks and email accounts in one place.

    To your last post, Gmail does a great job of aggregating POP email, but that doesn’t cover all the ways that users are communicating. If your mail account isn’t POP, then you can’t read it in Gmail, and Gmail doesn’t support the social channels.

    Give Fuser a try and let me know what you think!

  • Is there a way to locate someone locally to try this?

  • This is right here, in the present, not the future.

Leave a Reply


Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

    Read more →
  • Announcements Featured Startup General Meritaleem.com aims to help student make better decision regarding their future.

    Meritaleem.com aims to help student make better decision regarding their future.

    MeriTaleem.com aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

    Read more →
  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv Rise of facebook marketing in Pakistan

    Rise of facebook marketing in Pakistan


    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    Read more →
  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T. GeniTeam launches official app for Pakistan Idol

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test …

    Read more →
  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at http://www.prweb.com/releases/2013/12/prweb11428177.htm


    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →