The recent boom in PakistanÃ¢â‚¬â„¢s technology sector has brought in a number of changes in the way businesses conduct their operations. However one thing which I have observed is that till recently Pakistan had lacked good quality market research. Yes, there were some research companies like AC Nielsen but their skills, reach and approach were rather limited. When it came to telecom and technology research, there was almost noÃ‚Â local firmÃ‚Â with this special skill set. Things are about to change. To fill this gap, Arif Hussain, a former Lucent executive, has launched SourceOne, a US company with an office in Karachi.SourceOne aims to deliver, for the first time in Pakistan , unbiased market based intelligence, insight and a strategic perspective for the communications industry. The Communications Practice of SourceOne offers a portfolio of market-focused services, each built around high-value, high-impact market analysis. There isÃ‚Â a sample report, ARPU Strategies for Mobile Operators in Pakistan, available on the website. A flagship Newsletter Ã¢â‚¬Å“The SourceÃ¢â‚¬ÂÃ‚Â will also be available to subscribers.
According to my discussions with SourceOne leadership, their market intelligence servicesÃ‚Â are different from others because their thoroughly researched market reports are built on data from primary and secondary sources. I think this is a key factor, as most analyst reports I have seen depend on assumptions which are removed from ground realities. One has toÃ‚Â be embedded in the local environment in order toÃ‚Â add real value.Ã‚Â
Of course a highly sought after service is that of customized reports for specific client needs such as outsourcing and doing business in Pakistan. I posed this question to the CEO of SourceOne. Here wasÃ‚Â his response:Ã‚Â Ã¢â‚¬Å“We offer a high degree of customization in terms of reports that can be tailored to the individual needs of clients. Potential clients that can best benefit from our services are Service Providers (fixed Ã¢â‚¬â€œ wired or wireless and mobile), Vendors and Investors. We underscore everything we do with a total commitment to quality, accuracy and attention to detailÃ¢â‚¬Â.
This is a welcome addition and I am certain that aÃ‚Â large numberÃ‚Â of local and foreign companies and investors will benefit from the professional services of SourceOne.