Feature note: How to feel the buzz the most

September 21, 2007 12:27 am 0 comments

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Here is something you didn’t know about our way of running Green & White — we’re not obsessive about stats.

Similar to the question of success, I think a platform for discussion, analysis and insight should be measured based on its “engagement” level (commenting, activities, public opinion, time stayed on the site, % of content that is user-contributed etc) more-so than its “attention” level. (hits, visitors, pageviews, blah blah).

So in other words, I am not sure how many of you pretty much “live” on the Green & White site — but I think two of our features is a great way of feeling in sync with the rest of the community.

1- Tops Posts of the Day
In v.2.0, we switched from a “top posts of all time” to “top posts daily” — this, along with comments, is hands-down the best way of being a part of the crowd at G&W.

Try coming to the site, looking at the top posts, then coming back after 2 hours, then again after 2 hours etc (hey admit it — we know you want to! :) ).

What you’ll see is actually pretty interesting — as more and more visitors roll in during the day you’ll see which posts were more important to “everyone”, how soon after we publish a story does it become popular and why — “group think”, as Jehan mentioned. From my vote there isn’t a single biggest innovation we’ve seen in the past 3 years that is quite as powerful as being able to see the collective wisdom of a crowd.

2- Recommended Articles from Around the World.
Yes, these are back in a big way. Here is how it works:

Every day I read and filter through over 4500 articles from over 80 journals on topics ranging from professionalism, marketing, hr, management, business, technology, usability, telecom and more.

I filter these down to about 15-20 “must-read” articles per day.

They way I look at it — rather than making a G&W post everytime I find something really cool, I’ll just share it with everyone from right there… that way I only have to post something if it I can add analysis to it.

Reading these is important (and they dont benefit us in terms of traffic or anything in any way) — they help to complement and complete the overall story and themes and topics we cover.

Think about it as “crowd-wisdom” on a huge scale — as those shared articles continuing, enhancing and giving better context to the thoughts and discussions we have here.

You can follow those articles through:

1- The box on the right sidebar on the front page,

2- OR by subscribing to them in your feed reader

NOTE though: These 15-20 articles / day could take you 2-3 hours daily to fully absorb. Dont say I didn’t warn you.

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