Orgoo – All-in-one communications toolkit

September 20, 2007 5:19 am 0 comments

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Orgoo is a new startup that aims to bring together Email, Video-email and Instant Messaging from multiple accounts into one central place.

Sead Rad, Shahzad Tiwana (students at USC when they started the venture) along with appointed-CEO Michael Kentor make up the U.S. presence, where as Saad leads a group of developers in Islamabad. The local presence has ties with Digital Prodigy and so they would undoubtedly have support from them.

Orgoo also recently presented in the TechCrunch40 conference, but was not a finalist, and were (as a result of this) highlighted in ZDNet.

One additional thing I like about these guys is the fact that they dont hide their Pakistani Origions — it doesn’t seem to have hurt them in any way to do that.

Anyway, here is the full rundown of what their company does.


Their technology is a tightly-integrated mesh of email and IM software where you can aggregate all of your different email addresses and IM accounts.

The software will then provide a series of handy support features to help you when you’re working, such as auto-detection of addresses or email addresses from the text, “reply-by-IM”.

When they launch, Orgoo plans to offer this service in a Freemium model for consumers, with 3GB of free storage space.

People who have tried their service have mentioned a very fast and clean interface, one-click-done features, and contextual guidance as some parts of the software that are likeable.


The challenge for them is going to be that this is a very crowded space, their competitors being Aol, Foldera, Goowy, Glide, Comcast, Zimbra (now Yahoo!), Microsoft, Google. However, given that Zimbra was just recently acquired by Yahoo!, there is hope in this space yet.

When I met Saad, I asked him about Orgoo’s differentiating factor and he said that they “have video-email.”

At that time I thought of easily rebutting that, but on a second thought that could prove it be it in the short term.

With a fully-hosted solution Orgoo can provide one-click recording and emailing of video to other participants, and still provide a very intuitive interface. As long as both parties are in the Orgoo system, Orgoo can easily host the video on their servers and route them between the people trying to access it.

This may not make sense to you or me, but for video production professionals this “as simple as email” video-sharing experience could be a huge step over their existing interface.

Basically, from a business perspective this gives Orgoo a chance to grab and own the creative professional communication niche, and I think they should focus on that more on providing a general-purpose consumer product.

Option B, ofcourse, is to forget the business model and try to just sell their technology to the next big company in line for competing with Microsoft, Google and Yahoo! for traffic — Facebook? Adobe?

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