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This is interesting, and I just happened to come across it. One of the leading newspapers of PK, Jang, which has a significant online presence that are probably run by well-rounded content management systems…. is also experimenting with using a blog to deliver new content.

In urdu too! Check it out here: http://blog.jang.com.pk/

In a larger context this is an amazing trend if you think about it — a newspaper realizes that the traditional media push model of sending breaking news “to the presses” to deliver in the morning is dying. There might just be SO much news out there that blogs are the best way of publishing content …

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Jang Newspapers Running an Urdu Blog?

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This is interesting, and I just happened to come across it. One of the leading newspapers of PK, Jang, which has a significant online presence that are probably run by well-rounded content management systems…. is also experimenting with using a blog to deliver new content.

In urdu too! Check it out here: http://blog.jang.com.pk/

In a larger context this is an amazing trend if you think about it — a newspaper realizes that the traditional media push model of sending breaking news “to the presses” to deliver in the morning is dying. There might just be SO much news out there that blogs are the best way of publishing content across instantly.

But I wonder why they chose Urdu. Any thoughts?

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35 Comments

  • Osama, that’s certainly an interesting trend. Do you know of any research on the potential of urdu content in the Pakistani cyberspace. Conventional understanding says that people with access to the internet are educated and would much rather see English content. Is this really the case?

  • Adnan,

    Yes, that’s what conventional wisdom tells you.

    But dont discredit the reach of Internet Kiosks all over the country, which are not being introduced in smaller cities in PK.

    More Urdu content makes sense for that environment, and news that is distributed cheaply (i.e thorugh the blog) also makes sense for that environment.

  • Well, BBC has urdu section where users blog and comment. Jang is late starter in all e-areas.

    Main disadvantage of working in Urdu content is that it has very low online advertising inventory available. One has to rely on local sponsorships to keep the things going.

  • Adnan, one would like to think that all those who are educated in this country and comfortable conversing and writing in English but nothing could be further from the truth. Yes we have a good number of people in Pakistan who speak English with a neutral accent and can read and write English very well – but this is mainly true in the major urban cities and that too with a small percentage. You will find that if content is available in Urdu, a lot more people will be interested in reading it in Urdu. And why should that not be true? After all, the Chinese, the French, the Germans and the Koreans are all more at home communicating in their own languages. I am all for making content available not only in Urdu but also in the regional languages. With the cost of hardware more than likely to go down further and with content being provided on mobile phones, there is a huge population that will just love to be able to access content in a language that is their own.

  • To proliferate urdu content further, Web-dev frameworks need to be created by local open source enthusiasts that allow others to create this content very quickly and intuitively. Any takers?

  • Many people I know prefer the urdu version of BBC. I feel that the expression i get from Urdu can’t be matched by English
    try replacing am “Aap” of Urdu with a You :)

  • I expect them to start publishing their news in English in the coming days. Reaching to many is good but in the long when the other will also jump in, it would be hard for them to compete. Perhaps, The News, will be having plans to start their own blog.

    Anyway, this a good step and Yes… Osama! One Question that needs to be answered. Whether the local open source will help make this possible? and if they are making efforts, when can we expect the output?

    The title i can suggest for the Jang Blog…. JALONG.. :)

  • Bilish, Jang and TheNEws are part of same group of news papers. they already have their own web sites which are updated daily. plus they have a latest news section
    http://thenews.jang.com.pk/
    http://search.jang.com.pk/urdu/

    also jang has a very good idea of scanned news paper. at this site. this is exactly the same news paper that goes into the print. adds included, the only thing missing is the feel of paper :)
    http://ejang.jang.com.pk/jm/

  • But blog is a different ball game, and at the top of their blog, they have mentioned and tried to explain it to the reader, that what is the core concept behind any blog. People can come up with their own discussions. I don’t see that happening at the moment on their e-paper website.

  • Osama
    ..the thread on Urdu is interesting and answers
    my question…
    Your comment on open source..i have an alliance who is producing open source training manuals..can you tell me the exact problem to be solved?
    He might well be interested in including that in his manuals…..
    PS… He has a name techies would die for ….
    Saalo Sparkes……ian

  • Jehan
    Your comment on language is spot on and matches all the research i have done..What always amazes me is how many speak english when they don’t have to…
    What most webmasters don’t know is if you add the same content in another language on your website it is counts as new content by the SE’s.Thus the content can be increased by a factor of 2..or 7 if you have 7 different languages..This is one reason i am adding Chinese to testmyidea and hopefully Urdu as i am aiming for those who do not speak English well……..i just need more poor within reach of internet to benefit them………
    …………ian

  • very interesting, but I don’t agree with you
    Idetrorce

  • @Osama.
    you will surprised, if you write any thing in english , they will translate those sentences in urdu with urdu script, obviously they are not using any automation, but human hands are invloved overthere.

  • Thanks for information.
    many interesting things
    Celpjefscylc

  • Hi everybody,
    I’m new! How are you?

    ——————
    Restaurante en Venezuela

  • Alam-o-lycom

  • Muft Urdu books Dawnload Karain.

  • http://freewebs.com/infoplace

    site pay Muft Urdu+Islamic Books Dawnload karain.

  • I can understand ,why BBC(British Broadcasting Corporation) all focused to Pakistan and I never heard any optimistic debate on your Radio, Philistine ,North Ireland, Kashmir ,Turkey, venzswela, Iran, ,American policy, Russia, India ,but BBC Cross all them streams procession. We require additional modernize, and correct path,
    Pakistan is Different Country in the world, if we talk about Mr. Justice, he is nothing, and what he give sooner than? But he is made very good sound approximately Global. Pakistan is free Country. Following Mushraf when he will be confiscate from Prime Minister Seat, then its will are more dangers for Pakistan, and now, we are moving forward, I BLEAVE MY NATION AND MY POPEL, PAKISTAN IS GREAT COUNTRY IN THE WORLD.

  • To me it is necessary to find

  • well i am the student of the punjab university
    but but as a student i feel that hamari as astudent requirements puri nai hotin pakistan ek free coutry he or is me utni hi requirements b honi chahyen……………

  • hello i am irfan i want to get a freelancer translation job in karachi.

  • Irfan, check rozee.pk!

  • Assalam-o-alikum all
    Im an Architectual student in Karachi university…there are alot of things which i want to write ….alot want to share and alot want to know by others about different topics like architecture…History….Philosophy …so what u say people abot these subjects?

  • Ohh if Jang really have a blog then how we can write Urdu there. I dont know how to type Urdu

  • All Jang Newspaper Jobs, Admission and tenders Ads Available at

    http://www.paperpk.com

  • Another site for Pakistani newspaper ads for jobs, admissions and scholarships

    http://www.pakpressads.com

  • India-born entrepreneurs empower US voters

    Shukoor Ahmed ran for a seat in the Maryland House of Delegates in 1998, after coming to America a decade earlier from Hyderabad, India. Campaigning door-to-door, he was surprised so many voters did not know who represented them!

    After his race ended slightly short of victory, he took advantage of his Master’s degree in Computer Technology and Political Science to build StateDemocracy.org, a website he launched in 2001 to connect citizens and lawmakers. His website’s motto encapsulated its mission:

  • “Jang” urdu news are available in several Urdu newspapers of jang group of newspaper. Daily Jang is the largest Urdu newspaper of Pakistan.
    and largest Urdu language magazine and it has the largest collection of latest news and information from all over the world that is specifically published in Urdu language.
    Click this link below

  • “Jang” urdu news are available in several Urdu newspapers of jang group of newspaper. Daily Jang is the largest Urdu newspaper of Pakistan.
    and largest Urdu language magazine and it has the largest collection of latest news and information from all over the world that is specifically published in Urdu language.

  • http://www.iturdupages.com

    Only Experts Members

    ITUrdupages Pakistan world Wide forum for Information & Technology. Offers free Urdu Courses and providing a lot of Information
    Technology tutorials just in urdu language Urdu Courses are totally free. We provide urdu articles , Islamic knowledge and as well
    as we entertain you with providing ghupshup, urdu ghazal, Mobile sms, and much more.

  • Great website for jobs in Gulf.Daily Updated.

  • great web thanks for sharing.

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