PASHA Lahore Expo and us – How did we do?

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So last Saturday Green&White participated in PASHA’s Career Expo in Lahore, and it was great to meet some of our readers and friends there (especially Salman Munir).

Here I will describe what I felt were the highs and lows of the events. This is not a definitive review or comment on the event just what I saw and felt, also I might be wrong in a few locations. I would be grateful if any one can correct me. Please keep in mind I was not wandering around the event all day and was in the Green & White hall for the major portion of the day.

Here it goes.

The High points

1. The support team, i.e the group of students of UCP under Zaeem’s supervision did a tremendous job of handling us, the exhibitors, and the visitors.

They were all there on time and all you had to do was tell them what you wanted and they scrambled to get you your requirement in a matter of minutes.

Through students, their handling of the crowd and professionals on the booth was excellent. So i give them a an A+ for finding these young energetic people who were professional in their dealing, and after talking to them for a couple of minutes you would feel energized your self.

You made me — an old UCP student — proud. Kudos to the team and Zaeem for all this

2. P@SHA people were also very up beat and forth coming. It was my first encounter with Jehan Ara but it was a pleasent one. They came to us during the breaks, monitored us and Asrhaf Sb not only stood in one of our seminars but added very valuable words to it.

It is really heartwarming to see such busy people coming out just for the sole benefit of the industry and its betterment. They wull motivate you to stick through tough times a little more.

3. Workshops, were a huge success specially the one on interviewing techniques which was given by TRG (Sorry i don’t know the name of the presenter) — it was great.

The presenter was very positvie really involved the audience and the contents of his presentation were great. He really captivated the audience (I feel a little jealous).

Even our seminars and workshops were well attended, (except our Donald Trump session — I guess no one likes looking at arrogant billionaires when they are looking for jobs?) In any case, this means people out there are interested in good advice coming from the right people.

4. Visitors. Those who came were looking for answers. They had questions, and it was good they were not just there for a visit but actually looking for guidance.

I had a visitor who — after seeking advice for himself went back and brought his brother back to me to give advice to him, and that was wonderful. Its good to learn that if you are giving advice people are actually ready to listen.

Also even the professionals on booths were good they were ready to talk and talk with a purpose.

The Lows

1. There was a problem in expectations. It seems that the exhibitors were expecting a greater crowd. I talked to a few companies at 2 pm and they were disappointed by the turn out. Although compaies like Si3 and Wateen had huge crowds, but on the average all the companies did not get the attention and they came expecting a little bigger of crowd. they had their gripes about P@SHA not advertising properly. The companies hit the hardest were startups here unfortunately.

[Editor’s Note: I asked Jehan and PASHA’s initial estimates are 3000 people attended]

2. There were some empty booths with company names on them — a few of them I remember were, Xavor and Trisoft. Keeping in view that Rozee was P@SHA’s partner for the Lahore event it made it look worse for both PASHA but mainly for Rozee who started looking very unprofessional.

Xavor itself is a big company and its absence creates a lot of questions. Why would a company who has alread paid not show up, may be people from P@SHA or Xavor will be able to answer that.

3. Crowd, maybe I am wrong but the visitors were not many and I did not find many from FAST, LUMS, UET and PUCIT few of the major resource providers for IT in Lahore. Out of the 17 filled forms that I distributed 5 are accounts and finance graduates. Similarly for the counseling session I did, I got nearly 30 % people from non IT related qualifications. Although I do not have any issues of people of all discipline attending the event, but i expected greater IT and CS crowd, as this was a IT concentrated event. This was echoed by some exhibitors too.

4. Companies as usual put in software engineers in their booths. I have a great respect for these as they would have probably volunteered for this event but still there were not too many HR related persons. It would have been great if there were proper relevant people to give out the info, because it really doesn’t do well for the company presenting (HR staff not taking active interest in the event tells candidates that the company is not interested in attending).

Some Final Thoughts

1- Maybe the turnout was because universities are off in the summer-time. Maybe we can move the event to spring so greater number of candidates can attend, as spring is the time most students are finishing with thier degrees it might get more relevant crowd.2- Would Companies have participated differently had they been notified that this event was looking at a small but relevant crowd? This could become a huge way for the company to attract people and do inter-personal branding but companies did not participate as actively.

Over all it was a great effort. I really appreciate the team of P@SHA and the volunteers coming out to shake up the industry.

We need to work together to make this an even better event for graduates and professionals alike.

Facebook comments:


  • PASHA Peshawar Expo

    When will PASHA event come to Peshawar. I have met and talked to many graduates who go to other big cities for getting a job or participating in such events. There’s a considerable amount to people that can be targeted, perhaps customizing the overall size of the event according to this (Peshawar)job market.
    To start with, we have some good institutes of high repute.I will list down some of them and will request the readers to spread the word in their business circle.

    University of Peshawar
    UET Peshawar
    Institute of Managenment Sciences, Peshawar
    Institute of Management Studies, Peshawar

    Last year, there were some 1000 MBAs only from Pesahwar, and this figure is going to increase.

    My suggestion would be that PASHA should search for partners to help them arrange such event in not smaller cities of the Country, and Peshawar is one of them.

    The institute of Management Science, Peshawar is the one of the few institutes of the country that are partners with USAID in promoting the education in Pakistan though their scholarship schemes. This list includes names like LUMS, IBA etc.

    About the topic:
    The PASHA should have arranged this event in the late September as most of the institutes are off for summer vacations.

  • Dear Qazi

    Thank you very much for your feedback. As an organizer of the event, I very much appreciate it.

    We will take a note of the pre-marketing at Universities and colleges, the CS related traffic as well as the timing (Mansoor’s comment about summer break).

    Inshahallah when we do this event, next year, you will have less “lows” to worry about.


  • Jawwad, it is my inmost desire to see this industry flourish over here. I don;t want to go abroad and for me to stay here and have a good career this industry should sustain (selfish as i am :) ) I am ready to help in any way required to make it happen. P@SHA is a group of highly motivated people working on the same cause selflessly so i have great respect. it is not easy to travel across the country promoting ICT on the expense of your own time, grate full to all of you for this

  • Qazi, good to have met you in Lahore. Thanks for the feedback – always appreciated. You added value to the event and I hope that we will see you often at other P@SHA events.

    The kids WERE fantastic, weren’t they? Credit for that must go to Zaeem. He is such a motivational and inspirational influence on them. They are fond of him but also greatly respect him as do I. He and the UCP kids have been a part of P@SHA events for the past 3 years and they always take complete ownership. We’d be lost without them. The P@SHA support team (especially Nida, Mujtaba and Sabir) were wonderful too.

    The speaker from TRG was Khurram Rana. He was absolutely brilliant. I wasn’t too bad myself 😉 Actually I must admit that the Lahore audience was very interactive. They had so many questions and comments. It was a pleasure presenting to them. From feedback I have received, Nadeem Malik’s presentation on careers in software engineering and Ashraf Kapadia’s presentation on the growth of the Pakistan IT industry were of interest to a large number of people who have asked for copies of the presentation.

    Strange that you should mention that 30% of the turnout was CS only. For years we have been trying to convey to people that the IT industry needs business & finance graduates as well as HR and sales people. Maybe it is finally sinking in. However, we do continually need CS grads too so I accept that we need to perhaps step up our marketing. We did place quarter page ads in News and Jang and tickers ran on Geo and FM101 but to a large extent we were relying on our partner jobsites to bring in the numbers. Maybe, as you suggest, the timing needs to be re-looked at. Thanks.

    You are right too about the big names drawing the larger numbers – Si3, Wateen, Systems, Infotech and Netsol drew the maximum number although Five Rivers Technologies did say they were able to get some good candidates. The start-ups had a bit of trouble attracting experienced people – that is why the debate regarding joining MNCs or start-ups on this blog and others is so relevant.

    I hope to see most of you at the Pindi event on 8th July.

  • :( so sad i was not able to attend the presentations on software engineering and IT sector growth due to my own workshops. but if there was crowd in those presentations that means my job is secure for some time 😉 wish you best of luck for the pindi event, i might pop up too provided i have time

  • Asif Khawaja

    Jehan Ara Comments on BrightSpyre Team.

    Our partners were a delight to work with – Faisal, Jawad, Atif, Usman, Aftab (I am sure I am forgetting someone) were all there actively and professionally participating in the event and helping to make it a very successful Career Expo for exhibitors and visitors as well as for P@SHA. Thanks Brightspyre – we look forward to working with you again.

    Qazi Comments about Rozee.

    There were some empty booths with company names on them — a few of them I remember were, Xavor and Trisoft. Keeping in view that Rozee was P@SHA’s partner for the Lahore event it made it look worse for both PASHA but mainly for Rozee who started looking very unprofessional.

    IT industry is realizing difference in professional attitudes of both companies now.
    Rozee at a height of unprofessionalism, and depriving the IT professionals from opportunities.

    BrightSpyre more committed to serve the job seekers and industry.

  • Dear Brother Salam-O-Aliekum
    Brother I am jobless from long time and I need so badly job to survive my family. My wife is disabled and using artificial leg I am currently not have source to repair her leg.We are living on rent flat which rent is 4000Rs per month and
    I am become in deprresion due this rent every month in this jobless condition. I am having some extra ordinary problems in my life which Allah knows and my suffering family. I am unable now to pay rent and school fees and utility bills due to jobless condition.
    Brother kindly help me through job.
    Allah bless on you always
    Yours Brother
    Shakeel Hussain
    Lahore city
    mobile no

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