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I continue to be impressed with the quality of video production in Pakistan, which is truly worth the money.

Telenor just sent us a couple of their ads for DJuice which I think are very impressive from a production POV. Here’s the exclusive First Look.



abWritePlayer(410893, 400, 370, "http://vid.adbrite.com/video/abplayer?");



One more Ad below: After the link see the second ad, and some analysis of them.

Oh, and for record, 80% of the poll respondents so far think their logo is still just a weird picture. I asked the Telenor contact about this and was told “It will grow on you”.

Update: If the Ad stops in the middle

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Exclusive: A First Look at Telenor’s DJuice TV Ads

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I continue to be impressed with the quality of video production in Pakistan, which is truly worth the money.

Telenor just sent us a couple of their ads for DJuice which I think are very impressive from a production POV. Here’s the exclusive First Look.





One more Ad below: After the link see the second ad, and some analysis of them.

Oh, and for record, 80% of the poll respondents so far think their logo is still just a weird picture. I asked the Telenor contact about this and was told “It will grow on you”.

Update: If the Ad stops in the middle please replay it – some technical issues with this video player

Here is the second Ad, meant to be a continuation of the first.




Their Website is also a nice “DSL-Focused” Effort – Take a look here

The only trouble with the ads is the “inspiration” from other successful Ads and movies. I will say that it is only inspiration because they didn’t copy the entire concept from those ads. Here is a picture of an old HP Commerical that the Telenor ad is — ahem — inspired by.

You can get the video here which umm… part of the Telenor Ad is “inspired” by. See it in the first Telenor Ad at 0:47.

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1 Comment

  • Muhammad Asif Razzaque

    Abstract images with a certain defined character do have the potency to “grow on” the target audience.

    Especially the Djuice target; hip, contemporary, young at heart, individualist, rebellious and creative youth.

    Further such logos supported with their “thematic role plays” (advertisements; print & electronic) dmeonstrate and re-affirm/re-align the grasp of the brand persona with the target audience.

    As far as the TVC is concerned I have already been quite candid to the Telenor’s Advt agency reps. that right from their boy-girl body shaking-dancing-bumping TVC, inspired by Indian film song number Chal Chaiya Chaiya to to their newest release, there hasn’t been anything, well, new or innovative. It has been more like releasing re-mixes or adaptations of already owned concepts.

    As for the latest djuice TVC I think the idea of the lift with various entertainment floors goes well with the user experience of scrolling through the entertainment options screen on one’s cell phone. The execution of the idea is ok and just that.

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