Telenor’s DJuice Reinvented – you know, the service with the funny picture
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Or well, that’s what they might be known as soon.
Djuice has just reinvent itself with a new look, a new package and new energy to kick it back into the high gear where the service belongs.
Now its not all bad — their website is great, and from what I know DJuice is ramping up their “affiliate discounts” program to cover a good large set of retailers.
All in all, DJuice should be a cool service offering youth a lot of content, event info, discounts on tickets and a whole lot more.
But… then there’s the new logo. Surely, Telenor reads Green & White?!
No? If yes, surely they read it enough to know that Brands need to be relatable, memorable, recreatable and something that can create a positive conversation between two people at the edge?
Really smart people work for Telenor, so surely they MUST know that Brands are conversations?
Like I said, maybe I’m missing something, because for the average consumer this is going to be “the service with the weird picture” and not the “service that unifies multiple channels of integrated content together with synergy that drives the innovation of change” as the marketers may have envisioned.
I hope this brand wasn’t inspired by the Olympics 2012 logo (below) much in the same way Warid’s logo was “inspired” by Airborne Entertainment.
Here is the Olympic logo. Seth Godin – a bestselling author and leading marketing guru – had this to say about this logo:
The UK games have unveiled the Olympic logo for 2012. If you were an ordinary person, you’d describe it as a slightly jarring, very bright piece of abstraction. Of course, you’re not an ordinary person, you’re a marketer, in which case you might understand this:
“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.
“It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.
“It is an invitation to take part and be involved.”
If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig.
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