Corporate social responsibility or CSR as itÃ¢â‚¬â„¢s fondly called is a relatively newer concept in Pakistani corporate sector. The international market is adopting newer and innovative ways to show that Ã¢â‚¬Å“they care for the humanityÃ¢â‚¬Â. Pakistani CSR scene lefts much to be desired. I just went through this thoughtful article in which CSR in Pakistani corporate sector is discussed in ample details.
I think the concept of giving back to the community is developing in Pakistan. Corporate social responsibility is a little complex issue. If a company sponsors a sporting or performing arts event, it has short term effects. Whereas letÃ¢â‚¬â„¢s say, if a company launches a scheme aiming at poverty alleviation or educational improvement, then thatÃ¢â‚¬â„¢s definitely a better investment.
As this website mainly deals with IT and Telecom Industry of Pakistan, so IÃ¢â‚¬â„¢ll limit my discussion to these sectors. MobilinkÃ¢â‚¬â„¢s efforts must be applauded in this regard. The Mobilink PCO scheme is working quite well, thus providing employment opportunities to so many people. Their endeavor was lauded in a post on G & W, as it was a nice initiative. Recently NBP Karobar has joined forces with Mobilink in generating jobs for young Pakistanis. There are also news about Telenor jumping into this PCO bandwagon too.Ã‚Â Most of Telecom companies, especially Mobile operators are also working in many other fields like donation to hospitals, Schools etc which is commendable. It seems that they have accepted their CSR.
As far as supporting the Sports and Entertainment Industries of Pakistan, I think all the Mobile companies are up to the mark in these fields. These days youÃ¢â‚¬â„¢ll notice that most of the sporting or entertainment events are sponsored by any Telecom giant of Pakistan. So letÃ¢â‚¬â„¢s hope that these trends will continue in future too. I am waiting for the comments of our readers to enlighten us further about the CSR scene in Pakista, especially within IT