Will the real Zune-owner please stand up?
Microsoft’s competitor to the ever-popular iPod received very poor market response, even when Microsoft had hoped to capture the “independent artist” market that iPod did not infact have with iTunes.
Now it seems Microsoft is unveiling the next step in that strategy — after quietly amassing a consumer-base of willing MSN, Xbox Live and (ok maybe) Zune users, MS is now providing a promotional platform for upcoming artists that allows them to highlight their work across all of those properties.
I wish this came around when underground music in Pakistan had kicked into high gear some 3-4 years ago, because we had some great artists to highlight then. Even now, I think MHB and other influential musicians can make a name for Pakistan in the international scene with this.