Aunties and the Internet – Pakistani homemakers exploring the web

June 5, 2007 5:58 pm 0 comments

Share this Article

Author:

Internet is finally making inroads into one of the major segments of our society, the housewives / homemakers. It’s true. Pakistani women who never had any idea or knowledge of IT and Web are now seriously seeking guidance in this regard.

I just went through this insightful article written by a mom in the Sunday magazine of daily DAWN. Herein the lady describes how she was introduced to the Cyber World by her children while paralyzed by an illness. She now confesses to have become an addict of the web.

Women constitutes around half of the Pakistani population. Surely, Pakistan is rapidly accepting the importance of women empowerment and more and more women are coming into the practical life. As more women enter professional, legal and governmental offices, many are still braving the efforts of the toughest profession in the world – homemaking.

Many Pakistani women, especially those lying in the middle age brackets are coming to the fold of cyberworld. With an increased use of chatting or blogging, the virtual communities provide them with a social front to successfully open their minds and hearts out in.

Here allow me to narrate the case of my elder maternal aunt. Coming from an upwardly mobile segment of Pakistani society, she was facing neglect and rejection as her children were always busy in their jobs and lives. Having little interest in the “idiot box” and socializing, she was facing serious consequences. As per the psychologist advice, she started taking interest in the web. Now this behavior has totally transformed her life. She now regularly browses the Internet for around two hours daily. Although she is not interested in blogging or chatting, but as we all know, Internet has much more to offer.

Social networking websites such as GotKidsNetwork, ParentsConnect, and Minti let parents / new parents connect with other similar people quickly to discover, share and discuss answers to the toughest of questions regarding raising kids and managing homes (they are excellent resources!). Websites like Geni help connect with the family and share photos in a super-simple way. Finally, the hundreds of recipe sharing websites let people discover food from all over the world, including niche food such as “vegan” food for people interested.

So aunties get ready for the enchanting ride. Let’s get more and more people on board the web community train to create a more healthy online ecosystem. I am waiting for the response of our female readers in this regard. I want to know what they have to share with us. Regards

Share :
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • email
  • Twitter

Facebook comments:

No Comments

Leave a Reply


*

Recent Posts

  • General Qurtaba takes their Urdu App to Kindle

    Qurtaba takes their Urdu App to Kindle

    Team at Qurtaba have added another front to their impressive Urdu language based apps, they have launched their Alif Bay Pay app for Amazon Kindle, as well. Earlier it was released on iTunes.

    I love what Qurtaba are doing in a niche area of Urdu Language. Although their start was from Nan-Map for which they now have an iPhone App.There love for Urdu language related apps has been flourishing in recent months. Most of their apps are doing very well on app store, some impressive numbers for their popular Urdu apps are as follows.

    Urdu Writer: 10K downloads in 3 months – average 200 downloads…

    Read more →
  • Featured Startup General Food Connection Pakistan

    Food Connection Pakistan

    I happened to be in Quetta on a business trip last month with no idea of where to dine alone. Being a typical Lahoriite, a die-hard food lover, it matters to me that I try the best food of the place I visit. So this is where FCPakistan came to my rescue. I simply logged in, typed in my desired specifications and got atleast 5 suggestions.

    The listing included their opening times, specific facilities like ease for physically disabled customers, credit card acceptance, smoking areas, take away facility, whether valet parking was available or not, and even directions to get there! What more could you want.

    Although that was the…

    Read more →
  • Featured Startup General FourQuants.com Jawwad Farid’s new venture

    FourQuants.com Jawwad Farid’s new venture

    If you have any thing to do with entrepreneurship, its impossible you have not come across Jawwad Farid either in person or in virtual world of his blogs and judging different events realting to startups in Pakistan.  He is also the author of Reboot which we reviewed a while back.

    Jawwad has been writing on Finance, Risk and Treasury for some time now on learning corporate finance.

    I guess that has lead to  FourQuants.com. FourQuants helps people understand concepts related to finance. Following topics are mentioned in about us section of the website

    • Risk management
    • Derivatives products
    • Option pricing models
    • Basel and capital adequacy regulation
    • Financial modeling
    • Treasury

    Read more →
  • Coffee Session General Marketing/Adv OLX Pakistan Investing heavily in advertisement

    OLX Pakistan Investing heavily in advertisement

    OLX is a global online retailer and auction site. They have an impressive footprint in a little less than 100 countries, each with their own specific domain (like .pk for Pakistan and .in for India).

    In Pakistan they have been operating under olx.com.pk for some time with people using it to sell things online.

    Recently they have started advertising heavily on Television, a medium seldom used by online businesses previously. The ads (two of which have appeared ) are witty and fun to watch.

    The most important factor of these adds is that they are being advertised on media which previously none of our online businesses have used.

    Most of…

    Read more →
  • General TiE, All Asia Business Plan Competition

    TiE, All Asia Business Plan Competition

    Round 1 of TiE is about to reach its completion on 22nd of Jan, 2012 at Marriott, Islamabad in which ten teams will participate. Four teams will be shortlisted for the level 2. I also had the opportunity to participate in TiE All Asia Business Plan Competition 2012 along with my team members in the first few stages of level 1. Although we didn’t have the chance to go beyond stage1 but just participating helped us understand our own idea better and to polish our proposed technique along with development of a solid business plan. TiE all Asia Business Plan Competition provides a platform for generation and development of new…

    Read more →
  • Announcements General Mobile Apps Software & I.T. TenPearls Launches Multi-Platform Mobile Apps for Dawn Media Group

    TenPearls Launches Multi-Platform Mobile Apps for Dawn Media Group

    TenPearls has announced the successful delivery of mobile apps for Dawn.com on multiple platforms,   including Apple iOS (iPad and iPhone), Android and Symbian (Nokia). The mobile apps have received great feedback from the users from around the world. It may be worth mentioning here that DAWN.COM is the #1 English News website from Pakistan averaging over 16 million page views a month, and 3.1 million unique visitors from around the world.

    More details can be accessed at mobile apps for Dawn Media Group by TenPearls.

    Read more →
  • General Second Pakistan Blog Awards by CIO Faces severe criticism

    Second Pakistan Blog Awards by CIO Faces severe criticism

    CIO Pakistan started blog awards last year. Its is a good sign when some one takes initiative and starts some thing new. However its also difficult to introduce this into an already budding field of new media in Pakistan. Last years (or two years back now since its 2012)  Awards were initiated so as it is expected it faced initial growing up pains. It always takes time for such thing to wins the trust of the community. And bloggers are one of the most hard people to win over, most of these are rebels in their own rights people who have started blogging to show the world their opinion…

    Read more →
  • Featured Startup General Do We Vote : A great statistical tool by PakReport.org

    Do We Vote : A great statistical tool by PakReport.org

    Pakreport.org a tool which was instrumental in gathering statistics during the massive flooding in Pakistan, has created another study/stats gathering tool for our electoral activities. Interestingly its called do we vote

    With political scene in Pakistan heating up it provides very valuable information to party supporters and their leaders.  A quick look at it shows the all known facts that people in rural areas take their voting more seriously than all of us supposedly educated and enlightened urban population.

    Pakreport.org was an initiative launched by Faisal Chohan of BrightSpyre during the floods, the effort enabled people on the ground to send sms (the most spread out communication medium in country)…

    Read more →
  • Featured Startup General Stay for the work not the perks

    Stay for the work not the perks

    This is a revelation that came to me when I recently quit my comfy corporate job for the second time. If you are below 40 and some one asks you about how is your job going and your answer is not in tune of “I like my job because I love the work”. 

    You need to pause and asses your career, last time I answered this question my answer was “I like the job, because the benefits are good”, and that made me think (offcourse there were other factors as well). But if you are doing a job in which to satisfy your own self you have to look at…

    Read more →