Monis Rehman recently stated that Rozee’s Job Fairs held is Lahore, Islamabad, and Karachi attracted over 90,000 job candidates on each of the three days.
In Islamabad it sure felt like it, where by mid-afternoon there was a serious lack of oxygen in the main hall.
At the same time though, we were invited to (and went to) Campus Job Fairs at both LUMS and GIKI. Both of these were held to highlight graduating seniors, but I must say the turnout for companies was shockingly bad. At the LUMS fair I counted a total of 5 companies and some 25 odd students walking around.
Among the short amount of polls we’ve received on Green & White, it suggests the same thing (i.e. Rozee Job Fairs are better for finding candidates than Univ Job Fairs)
Given that this is just the second year Rozee organized the fairs, the shift in turnout is pretty impresive and displays characteristics of a “killer app”.
Why would companies prefer to go to Rozee Job Fairs and not to campuses?
Here’s my top 5 reasons:
5- There is too little time in the day to do work.
If you are going to ask important people to take interest in employer branding and management, they would rather just go on one such day rather than go to every college.
The interesting effect of this is that the experience for the candidates increases as well — at LUMS e.g. I saw team leads to lowlevel managers of the companies, and mostly interns, distributing promotional material and collecting resumes. At Rozee’s fair, in the morning you had some of the leading people walking around as well.
4- Big Events attract deep pockets as sponsors.
Newspaper Ads, Radio Ads, even GEO TV spots was what it took to get the average jobseeker out of his home and attend Rozee’s fair, and salesmen, marketing teams and media and production teams got companies into the fray.
Universities may not be able to do much here, but for what they can do I think they do a good job. LUMS gives out invitations to new companies doing innovative work to present at the fairs.
3- Everyone is more serious
At LUMS most of students were either hanging around with friends or just getting out of class and happened to drop by — they may not have been in the mindset to engage the companies effectively. I heard similar feedback about the students at the GIKI fair, i.e. not many were actually interested in finding jobs or engaging companies.
At the Rozee fair, an average candidate will find the opporunity to talk to atleast 20 companies, and most of the people were more dressed up on that day than they do in many interviews I sit through.
One of the obvious reasons for this would be that actual jobseekers or unemployed professionals from the market attend the job fair.
2- It has to be about having a good time
Most HR and Training related activities are centered around having a good time, and Rozee’s fair is no exception.
You have some opportunities for networking there, you get to discover new companies, trainers often set up voluntary training sessions there, there are company interviews running around the hallways — in short, it is a proper event.
1- Professional Management
If I had to pin it down to one reason, though, it would be professional management. The feedback received from both GIK and LUMS was that there wasn’t enough hands-on participation by the management committees.
Rozee’s team shined at this, so kudos to Rozee.