Philip Kotler, selected the #4 management guru of all time, and author of the textbook on Marketing: Marketing Management, one of the prioneers of Social Marketing (Not to be confused with Community Marketing) and adored by MBA grads all over the country — is going to be presenting
in our own Lahore, Pakistan over a live video conference for Pakistan on April 27, 2007.
, I believe, is sponsored by Dawn Bread. is supported by a number of companies including CNBC Pakistan, Dawn group and others I couldn’t quite catch on the advert.
Details are very scant, in that I dont even have a venue for this — can you guys ask around the grapevine to dig up more information and add it to the comments?
Oh and after the event come back to Green & White where hopefully in time I might start describing the global marketing trends that leap-frog Kotler’s textbook theories.