I’ve written a post before about the 5-second brand — an absolutely clear way of getting across everything you stand for. The idea is that most customers will only give you / your company / your brochure / your brand 5 seconds of their time, and if they dont understand you in that time they will inevitably forget about you.
I found another great example of this yesterday — a new book store on Main Blvd in Lahore has a great 5-second message.
“Readings… books for all
60,000 titles at a time
50 plus categories
100 rupees on average”
Now tell me, doesn’t that tell you everything about them?
In fact their benefit is that this message is short enougth to read even if you are just driving by, and can quickly compel you to turn around and drive back up to them to check the store out.