Time to test our LUMS grads for their claimed omnipotence. The challenge is equally open to everyone from all univs or outside — let’s just have some fun.
Here is the super simple marketing challenge for today:
You are given a challi-walla cart (corn on the cob in the sand) for one day. You are given Rs.500 as SEED capital, and you are allowed to go any any one location in any one of the three major cities (KHI, LHR, ISB). You are asked to create atleast a 100% profit at the end of the day.
Your Challenge: What would you do to sell each cob at a premium price of Rs.50 / challi ? What location would you choose? Why?
(Update) Note: Fresh Business School grads everywhere — this is your moment to shine. A lot of potential employers and managers read this blog and you can get a lot of visibility through this post. So lets see some creative ideas.