Marketing Challenge of the Day
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Time to test our LUMS grads for their claimed omnipotence. The challenge is equally open to everyone from all univs or outside — let’s just have some fun.
Here is the super simple marketing challenge for today:
You are given a challi-walla cart (corn on the cob in the sand) for one day. You are given Rs.500 as SEED capital, and you are allowed to go any any one location in any one of the three major cities (KHI, LHR, ISB). You are asked to create atleast a 100% profit at the end of the day.
Your Challenge: What would you do to sell each cob at a premium price of Rs.50 / challi ? What location would you choose? Why?
(Update) Note: Fresh Business School grads everywhere — this is your moment to shine. A lot of potential employers and managers read this blog and you can get a lot of visibility through this post. So lets see some creative ideas.
7:00 am
Not one person?! Hmm… really?
11:32 am
First i ll try to set the my target consumer. i.e. in this case High generity (who will pay such high cost for this challi).
2ndly i ll package my product as such it attracts teenagers,
3rdly my location will be posh areas of isb where teen agers hang out like hot shot , CJ etc…..
At the end of the i hope to get pretty good eranings
8:27 pm
Greetings,
This is what I will do.
- Get some cheese, lemon, chicken flavoring, imli chatni, a variety of spices and attractive packaging.
- Get some cool paints and spruce up my cart a bit so that it stands out
- Place a huge stuffed corn cob replica on my cart so that it is visible from a distance
Operating out of Islamabad, I will go to Jinnah Super and will start selling flavored cobs.
“Cheese challi, chicken challi, khatee meethi challi, mirchi wali chaliiiiiiiii”
Putting the above string in an infinite while loop will certainly do the trick.
5:22 am
I’m eagerly waiting for any response that would let my eyes wide open n say hey what a terrific idea. Come on people say something …. Create something out of the box ..
5:11 pm
Well here is one out of box idea: I would choose Islamabad and I would sell all the challi’s to my relatives and come in with 200%profit at the end of the day.