As a company, have you thought of this?
I know criticism is really hard to accept, face, or digest — especially if it seems like some average Joe like me is trashing more than 5-6 months of hard work in an instant.
The truth is, the people who shout the loudest against your products and services are your most valuable customers.
They are all telling you precisely what they would like to see in your products for them to buy, and they are telling you this for free. They are working consciously hard to ensure that their advice to you gets to you.
You dont get insight like that from any market research effort. So embrace your lead customers and make them partners in your vision.
Consumers: If you love the company who offer your services, call their customer service and start shouting. You know its good for them.