In this series of posts, I will try to highlight the fact that a good product name is very important for its success.
Case in point: uTopUp.
I dont know why the marketing team at uFone was unable to think of a simpler name, but the more important thing to note is the consequence of that.
UFone now has had to spend a fortune trying to explain what this product is to their customers. (I estimate they must have spent over Rs.15M the first month running these ads)
It almost seems like a plea of desperation when their ads say “kehna mushkil… karna asan”
Why should it be hard to say in the first place? It’s almost the same as first slapping someone and then saying “oh heh, I slapped you, but I’m a good guy” <– in other words, why first commit a crime and then go smile in an apologetic way to get customers going?
If this was actually supposed to be a “brilliant viral marketing idea” then — I’m speechless. Have you heard of a viral marketing scheme that people cant even pronounce?
Here is a number of names they could have used that would have served the purpose (I’m giving these away for free too!)
- uCharge (“…however much you want”)
- uZing (“Zing! You’ve got credit”)
- uChoose (“…how much credit you fill”)
So, telecos, guys, please PLEASE save us from poor names… ask me next time, I wont cost you Rs.15M.