Cogilent Systems launches brilliant white labelled hiring product in the US

February 15, 2007 4:02 pm 0 comments

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The number of Pakistan based companies vying for success in the online US market is increasing. This supports my ongoing thesis that nowadays it is possible to do so with a few catches.

Brightspyre is an interesting corporate hiring portal that companies can rebrand for their own websites. It is an interesting model, and Cogilent has racked up an impressive client list, especially because of their delicate focus on business relationships over technology.

Recently, however, they have lauched something in the US that I feel is even better.

www.personforce.com is a completely white labeled online hiring product that allows any company to host their own little version of monster.com for themselves.

You can see what that means here: http://stanforddaily.personforce.com . If you want candidates from Stanford, then post a job there (you know our telecos could afford them too).

This comes at the right time, when fully monetizing web traffic is becoming realizable — some notable ones include www.techcrunch.com, blog.guykawasaki.com, www.gigaom.com and others, who are actively run job postings on their blogs.

Why is this interesting? Because it has the potential of breaking out into the edge — if all types of event managers in Austin, Texas visit austin.citysearch.com in their to day to day work, then citysearch.com can put up a job board just for them. Then companies who want event managers know the best place to look for those people.

Another interesting thing about this is that Cogilent removes the burden of creating a brand for the board from itself — most of the website owners themselves will actively promote and expand their brand, and Cogilent should benefit from providing the platform.

Now all Cogilent has to do is figure out how to make their sales and business management automated as well — unleash an army of niche-focused resellers or managing partners and they can just sit back and enjoy their sales rack up.

Ideally, make a web-enabled portal to let the average Joe home-worker run “sales and business management” for his white-labelled HR portal business that he can promote in his specific communities — wow that would be something. Imagine the small Joe in a small town in Ohio running around selling personforce to local churches, high schools or community colleges.

Good product Cogilent, and good luck with it.

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