What really fascinates me about Apple computers is their ability to consistently meet and surpass people’s expectations — for miles!
Think about this as a challenge — even before you ever announce a product, the entire world speculates that you’re making something. Your customers even come up wtih concept shots, guesses, speculations and ventures about what it is.
The hype curve goes to spectacular heights, because people are pretty much imagining the impossible.
And then you, the CEO of Apple, Inc, walk on stage, SURPASS those expectations, and get a standing ovation from those same people with impossibly high expectations of quality.
Unbelievable, and a moment that will probably go down in history, is MacWorld 2007 when Apple announces the iPhone, and completely changes the way people use their mobile phones.
I would not be surprised if EVERY SINGLE HUMAN BEING buys the iPhone. It is just beyond words of praise.
Check out the live keynote speech on www.engadget.com
What about Pakistan? Can we completely change the way people live (for the better)?
In a nutshell, NEVER. There is just one reason why too : We severely lack the belief to do that. The problem doesn’t lie with CEOs, its with the workforce.
You could hire engineers and try to sell them on a vision but they will doubt THEIR OWN SELVES, and then the company, and then the vision, and then the market.
You can hire marketing folk, but they will never really even care about promoting something new. They would be too wrapped up in the formalities of ‘business planning’ and ‘metric evalution’ and ‘Mr.blah’s theory of cognitive spaces..’ when all they need to think about it how to evangelize your vision.
We want to live in nicely wrapped cucoons that describe our comfort space. We want our social respect to be based on amiability and adaptability to the general mass, and changing the world requires the confidence to be leading examples of a certain vision, about moving away from the pack even if you are the only people doing it.
Can Pakistan change the world? Never. You can have visionary leaders and CEOs trying to, but they will never be able to setup a team to do that. All of the IT / engineering / marketing professionals lack the belief to try.
There, I said it.
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