Rozee again – A mature recovery

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This is a followup to one post I made about, a Pakistani online job hunting site.

From the previous post, I started out with a hopeful view of Rozee which was shot down when I started working with them.

Yesterday though, I was actually impressed by them. Their product manager emailed me and showed me that:

  • They actually read my feedback in detail
  • They made concious efforts to improve the areas I pointed out to them
  • They emailed me very professionally about my comments.

I must say, I really appreciate that, Rozee. Thanks Abidoon. I hope with your continued effort your site becomes the channel of choice for employers in Pakistan.

As additional feedback, I do hope you are able to capture a bigger slice of candidates from non-IT areas. We saw very poor applicant response for Graphic Designing and Marketing posts. I think Brightspyre boasts a greater applicant pool for non-engineering posts.

Generally though, it goes to show, that a little attention to the customer can go a long way in the respect you get for your business.

Facebook comments:


  • Thanks for your feedback. You’ll be seeing a lot of changes over the next few months. There has been a pretty significant strategic shift as you noticed from recent redesign work. Sometimes we get so busy marching forward that we forget to look back — I’m glad we stumbled across your blog!

  • Quick addendum, the manual job approval process it to prevent junk job ads. You would be surprised at the kind of stuff we see. We are now the second most trafficked Pakistani website according to Alexa — people have started advertising various services in the guise of job ads. Our primary goal is to provide job seekers with quality ads, otherwise it compromises the integrity of the site.

    I’m very surprised it took five days for your job to be approved and that an incorrect address was added to it. It should never take more than 24 hours to approve a posting. We clearly need to do a better job ensuring QoS on our side.

    On a brighter note, you’ll soon be able to host your CDF recruitment test online connected with your job on ROZEE. You’ll also be able to autograde tests and score them online. We’d love to get you involved in our pilot program for this feature.

  • I have just thinking that yesterday. Our HR showed me the changes on the employment side and it is certainly a shift. We think the new usability design makes our work a bit faster, especially posting ads and shortlisting candidates. We are still evaluating how much it can directly benefit us before I write about it, but it is a welcome change.

  • Also, strategically speaking your system seems to be almost set to be a self-growing environment. The more information candidates put into your system, the more easily companies can shortlist and pick them. Just off the top of my head I could suggest adding a few more elements to support the strategy some more —

    (1) direct incentives for companies to use the system more (e.g. the more candidates a company interviews from Rozee, the more the candidates will have faith in the company) ;

    or incentives such as hot jobs credits against specific participation / information the company provides.

    This can complete the self-growing system, where all sides have a direct incentive to participate

    (2) Letting companies integrate your site with HRM systems (which should be easy). Even in our case we are beginning to see some things that Rozee does better than our HRMS but others that our IT does better. It would be good to be able to integrate them somehow.

    (3) Focus more on the edge for commercial success. Essentially right now you are using a traditional Magazine Stand model for monetizing job posts, which would work well. However I think you could benefit more by adding services such as ODesk’s and some others, which ask charge companies for the direct value created for their business because of your engine.

    The changes are so far encouraging, and I would commend your web and graphic teams for some great work. I will keep evaluting it further to see how Rozee can fit into and streamline our HR process more and perhaps give a formal Kudos on the blog about it when I am sure.

  • Monis, I am sure you are doing a good job. We are coming very soon to do even better job.

  • jobdaddy,

    by looking at front page and the amount of google ads on your blog, it looks like that monis won’t even notice that you exist in the market.

  • I have great respect for Monis’s work.

    I know JobDaddy.Pk is just have landing page at present but it going to take off and do a better job than anyone else in the market – Whenever you try to do something, always do it better.

    Then you will all see the website fly!!

  • Thats true jobdaddy ..

    first impression matters a lot and i would suggest that you improve your front page a little bit before making bold statements so that the consumer understand that you really are something worth signing up for..

    having just a landing page is not bad but if it has just 4 lines in it at least those should be well written and well displayed ..

    right now both in Firefox and IE text “All jobs in Pakistan” is overlapping with “Looking for a job”

    also i would advise that instead of having these two lines like this

    “Jobs in Pakistan – Jobs in Karachi/Lahore/Islamabad”

    rearrange them like this or something better than this

    “Jobs in Pakistan
    Jobs in Karachi/Lahore/Islamabad”

    Though i dont think that above things matter a lot but still it gives a first time bad impression .. I believe what matters the most is how many employers can you bring on board.

    Just my two cents and wish you best of luck competing with and also

  • lets c who wins the heart of job seekers.. cz in the end the BEST would be decided not on your website in fact who gives more benefit to us (job seekers)

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