I was waging a war against sleep with coffee yesterday when I came across this Ad on TV, and I think its fantastic (couldn’t find a better quality one tho):
The ad’s great because it makes their indian target customers proud of their own heritage while embracing the new, which from what I’ve observed is a good way to sell something in India. The key messages are:
- So what if you think we’re (i.e. indians) all farmers and people in huts? We can be cool too
- We (i.e. indians) aren’t so far off from all the fun and excitement in the world… with the xbox we’re just as good as anyone else.
- The xbox360 can complete transform your life and fill it with all the joys of the world you can imagine
The right message for the audience, resulting from good local market knowledge.
Now, what is stopping PK ads to be as original as this one? Please, someone from the industry tell me.