Kudos Series – 2 : On ROZEE
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Rozee underwent a silent facelift some …
Update 2: You can view some updated posts on Rozee on the blog. The company has recoverd maturely and is getting better time. Their business model is still too traditional for rapid growth, and I keep pointing this out to them.
Update: Scratch all I said about Rozee. It is one of the worst companies I have had to deal with.
To be honest, Rozee support makes PTCL look like Micronet.
From:
Delayed posting jobs by 5 Days which essentially killed our hiring deadlines ;to absurd approval processes ;randomly disappearing job posts, where only one post appears at a time;to even putting an invalid address for our company without asking,
Rozee now tops my list of impulsive non-professional companies. Believe me, I had a long list before Rozee.
They have an elaborate system of control built around their job posting process, which they claim they are doing to “protect applicants”. From what? Applying to companies? Well they succeed in that. In everything else, their control system makes the USA Patriot Act look like a blood test in comparison.
So in short — bad product ; bad business strategy (see below) ; terrible customer support == silicon valley hotshot starts company
months ago along with their promotions of their professional networking services.
I found myself recently wading through their complex, unintuitive and somewhat intrusive registration process (Rozee — please fix it), but I happened to land in their “virtual contact card” area.
That is actually nice — they have used a nice CMS because the interface is intuitive and supports professional networking.
It is good to see that they have made an honest good-quality attempt at creating a conducive professional community.
It certainly empowers the little guy in a country like Pakistan the network is such an essential asset to business.
So kudos for the effort.
The good thing is, that there is one particular way of making this much more successful, if Rozee focuses on creating values on the edge based on local market insight. The trouble is, Rozee hasn’t found that model yet.
In pure strategy terms, they picked a terrible business model. A traditional online professional network is least aligned with the benefit of edge competencies. It is one of the reasons LinkedIn is struggling with returns or ROI.
A professional network in Pakistan can only be monetized by focusing on the edge considering our specific local dynamics.
So, lets see how Rozee plans to monetize the data — and lets hope they dont repeat classic mistakes like charging for the right to get business contact information.
9:37 pm
I do know for a fact that some mega portals like Monster.com (whose co-founder by the way quietly came to Karachi) are looking at Pakistan, whilst the Indian maga-job portal naukri.com are also exploring the market. In fact naukri.com recently paid two visits to Karachi, very quietly looking around for a suitable partner.