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Karachi Snob is quite contrary to what the name suggests. It is not a social network pertaining to the Karachi snobs, but a portal which holds within it the directory of all the leading businesses of Karachi. From restaurants to museums to apparel and cabs, the portal features a short profile of all such service providers present, serving as a plausible tool for Karachi residents and visitors to track down from the directory of the finest places in Karachi, the one of their choice with ease.

The Web site has incorporated some interesting sections, such as New and Now in the city which features the recent happenings in Karachi; restaurants that deliver which provides a comprehensive directory for the user; the New 10 that features the new snob-approved businesses; the Karachi visitor’s guide, which provides concise and precise details a visitor should be acquainted with. Also, there is a “SMS service” which delivers the phone numbers of the snob approved businesses to the client. What really caught my attention was the snobs specials. This section provides special offers from leading businesses just up on mentioning “karachisnob.com”. There is also a free classified ads section, which might just help reselling items a less arduous job. A lost and found section is featured as well; however it seems like a far fetched idea keeping in mind the current situation.

The developers have undoubtedly done a good job at providing a comprehensive directory. But i guess the directory is in the process of being populated i did not see number of Nandos there, maybe i missed but that brings me to another point, Information is over whelming at this place for a user it might be easier to call 1217 to get the number of a place if he knows the name however if he does not then its a good place to hunt out restaurant to eat. Most important thing for any such site to grow at a rapid speed is allowing the users to submit places, this aspect is either in the works or have not been considered, unless you do that you will never be able to keep uptodate with restaurants and places popping up every where. They have their work cut out for them with other players like starz already there allowing users to even review places and give ranking and foodcourt allowing users to directly order for them without knowing the number. Having just a simple classified add thing and a simple listing directory missing the most basic functionality of search wont cut it. Also, if they add a small map of the businesses, it would further ease up things for some one new to Karachi. The general outlook of the Web site needs to be amended a bit especially the placement of the links and the visuals elements needs a lot of improvement.