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I just had the chance to look at JustMeans, who are offering an incredibly fresh way for companies to find good employees via an online platform. In short: their platform is nothing short of beautiful.

The beauty is that JustMeans isnt only focusing on helping with the process of hiring (i.e. helping you get more resumes, parse resumes, schedule interviews or what not ) but they’re focusing on something that is much much more valuable to me today - they’re helping companies create a better brand or impression among candidates; helping companies find the right candidates who will be a long-term fit; and most importantly helping generation-Y find more meaning in their work.

Their approach is that (1) they allow companies to build a rich information portal that describes them and whatever is unique about them and sets them apart — this really goes well beyond the "company name and profile" standard. (2) They actually allow anyone to start discussions with different people from the company… not just the HR or PR people but any of the employees who’re part of the company’s "network"… and these conversations are also available on the portal or peruse when researching that firm.

Through conversation candidates can likely discover who that company really is and what they believe in… candidates can discover well before applying to positions whether or not that company will offer intellectually stimulating work, a respectful work environment, or a vision to be happy to be a part of, a lunch-menu that feeds a demanding stomach…. whatever you choose as qualities of the "perfect job". In that way they are much more likely to discover a company that they would gel with much better.

JustMeans basically helps to filter candidates down to people who’re actually interesting in the firm on merit, so that when that firm opens job positions they are likely to find just the right talent for their firm.

I had the chance of speaking to their CEO Martin Smith and the amount of leadership and domain insight he demonstrated was remarkable. According to him, any successful platform or trading floor reduces the total transaction costs against which value is purchased, and JustMeans is helping to reduce the transaction costs of finding more meaning in your work. Read the full interview at Social Bridges.

Now, for the dozens of job boards locally trying to cash-in on a bandwagon - why cant anyone think beyond whats already (not) working and try to solve the deeper issues of the average company trying to attract good talent. Can we think beyond logos as a way of attracting those people and help us build employment brands? Pretty please?