Hi new visitor! At Green & White we discuss startups, business models, new media marketing, usability and more.

You can subscribe to the RSS feed or subscribe for email alerts so that you keep up to date with the latest content. Now, on with the regular content...

Vopium is a company started by a Pak Entrepreneur Tanveer Sharif. The company is offering mobile VoIP solutions that enable people to make cheaper international calls and SMS. This is the same space as Skype or Fring, and like any startup are competing as a small team based out of Copenhagen and Lahore.

The way it works is you download the Vopium application on your phone, and then buy a Vopium long-distance cards for calls. The software will then automatically detect when you are trying to make an international call and route that call over a VOIP / data connection, and pays the operator only for the local leg of the connection. The revenue model is (naturally) margins per minute on the call.

They are claiming 90% savings in international calls and SMS using their method compared to regular methods, but I imagine that would be based on a comparison to other European operators.

They seem to be doing pretty well, considering they recently raised EUR4.2 Million from the Luxembourg‐based investment company Enex Group SA to expand across Europe.

If anyone has tried it and can compare it to Fring for us, please do share your experience.