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The Pakistan Software Houses Association has finally gotten around to setting up a blog for highlighting new companies. Its a very well put-together design, emphasizing pictures and videos and news items.

Update: I’m told they’re still adding in cool new features and testing it before its ready for public consumption - so lets all wait in anticipation until that happens and then we can announce it.
This is good news and I remember asking them to do this atleast three times - organizations like PASHA and PSEB source a lot of interesting news from IT companies but often they dont have a way to update this information rapidly. With a blog they should be able to push out news items within minutes.

Ofcourse, they couldve just acquired Green & White to save themselves the design and content costs But lets hope it adds to the growing set of professional blogs in the country.

Tip for the PASHA Blog - They need to think about adding a face to it with a certain writing style. Other companies within PK have also experiemented with blogs but all we see are press release style prose people tend not to phase out and not revisit.