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This isn’t a Pakistani startup as far as I can tell, but I had to share this.

First — I love the fact this company is focused on letting you do one thing very well, and that that thing has a clear pain-point: It helps you schedule meetings with a large set of colleagues by automating the process of finding the right time for the meeting.

The reason such a razor-sharp focus is rare and hard to build for a startup is the underlying hesitation to literally “bet the bank” on something with such a small focus — wouldn’t it be wiser to do a larger something where this meeting scheduler is a “feature”? That even, if if this “feature” doesn’t make it, others could.

Moreso than that, iKordo has perhaps one of the best introduction demos I’ve seen, hands down. This is even harder to keep simple because of a temptation to want to explain everything, but these guys have done it with class.

Go check out their demo and let me know what you think.