The Irony of Sales Forecasts
I thought this was hilarious – Geoffrey’s writing has to be among the top-5 blogs I read:
Let’s face it: most sales forecasting is a complete joke. Here’s the routine:
- The sales manager asks for the forecast.
- The reps make a guess at what will close, then subtract ten percent, just in case.
- The sales manager takes the forecast and raises it ten percent because he knows the reps are fudging.
- The sales manager gives the forecast to top management.
- Top management changes the numbers to match analyst expectations.
- Manufacturing ignores the numbers and orders raw materials based on last year’s actual sales.
- Actual sales, when they happen, turn out to bear no resemblance to any of the above.
- Prior to earnings announcements, accountants jigger the books so that they resemble the forecast.



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