Get updates in your Inbox

The Irony of Sales Forecasts

About the author

Osama A.

Osama runs a Social Media Marketing Agency and a Software Product Company. He has been involved in building online communities since 1997 and his major strengths are understanding how people choose to come together and work as strong cohesive units that believe in brands or causes. His team's flagship product offers highly innovative ways to get professional teams to work better together - resulting in significantly saved time in common tasks around getting people on the same page; and also resulting in a greater sense of trust among virtual teammates. You may contact him at hashmi@cdfsoftware.com with inquiries.

I thought this was hilarious – Geoffrey’s writing has to be among the top-5 blogs I read:

Let’s face it: most sales forecasting is a complete joke. Here’s the routine:

  1. The sales manager asks for the forecast.
  2. The reps make a guess at what will close, then subtract ten percent, just in case.
  3. The sales manager takes the forecast and raises it ten percent because he knows the reps are fudging.
  4. The sales manager gives the forecast to top management.
  5. Top management changes the numbers to match analyst expectations.
  6. Manufacturing ignores the numbers and orders raw materials based on last year’s actual sales.
  7. Actual sales, when they happen, turn out to bear no resemblance to any of the above.
  8. Prior to earnings announcements, accountants jigger the books so that they resemble the forecast.

Share :
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • email
  • Twitter
No Tags

Leave a Comment

Subscribe without commenting

Sponsors:


Hey Tweeters! Sign your profile below!


  • Recent Comments: