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This is interesting, and I just happened to come across it. One of the leading newspapers of PK, Jang, which has a significant online presence that are probably run by well-rounded content management systems…. is also experimenting with using a blog to deliver new content.
In urdu too! Check it out here: http://blog.jang.com.pk/
In a larger context this is an amazing trend if you think about it — a newspaper realizes that the traditional media push model of sending breaking news “to the presses” to deliver in the morning is dying. There might just be SO much news out there that blogs are the best way of publishing content across instantly.
But I wonder why they chose Urdu. Any thoughts?
| Written by Osama A. on 07/5/07 in Marketing/Adv, General |
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July 5th, 2007 at 11:09 am
Osama, that’s certainly an interesting trend. Do you know of any research on the potential of urdu content in the Pakistani cyberspace. Conventional understanding says that people with access to the internet are educated and would much rather see English content. Is this really the case?
July 5th, 2007 at 1:27 pm
Adnan,
Yes, that’s what conventional wisdom tells you.
But dont discredit the reach of Internet Kiosks all over the country, which are not being introduced in smaller cities in PK.
More Urdu content makes sense for that environment, and news that is distributed cheaply (i.e thorugh the blog) also makes sense for that environment.
July 5th, 2007 at 1:55 pm
Well, BBC has urdu section where users blog and comment. Jang is late starter in all e-areas.
Main disadvantage of working in Urdu content is that it has very low online advertising inventory available. One has to rely on local sponsorships to keep the things going.
July 5th, 2007 at 4:01 pm
Adnan, one would like to think that all those who are educated in this country and comfortable conversing and writing in English but nothing could be further from the truth. Yes we have a good number of people in Pakistan who speak English with a neutral accent and can read and write English very well - but this is mainly true in the major urban cities and that too with a small percentage. You will find that if content is available in Urdu, a lot more people will be interested in reading it in Urdu. And why should that not be true? After all, the Chinese, the French, the Germans and the Koreans are all more at home communicating in their own languages. I am all for making content available not only in Urdu but also in the regional languages. With the cost of hardware more than likely to go down further and with content being provided on mobile phones, there is a huge population that will just love to be able to access content in a language that is their own.
July 5th, 2007 at 5:46 pm
To proliferate urdu content further, Web-dev frameworks need to be created by local open source enthusiasts that allow others to create this content very quickly and intuitively. Any takers?
July 5th, 2007 at 7:09 pm
Many people I know prefer the urdu version of BBC. I feel that the expression i get from Urdu can’t be matched by English
try replacing am “Aap” of Urdu with a You
July 5th, 2007 at 11:36 pm
I expect them to start publishing their news in English in the coming days. Reaching to many is good but in the long when the other will also jump in, it would be hard for them to compete. Perhaps, The News, will be having plans to start their own blog.
Anyway, this a good step and Yes… Osama! One Question that needs to be answered. Whether the local open source will help make this possible? and if they are making efforts, when can we expect the output?
The title i can suggest for the Jang Blog…. JALONG..
July 6th, 2007 at 12:06 pm
Bilish, Jang and TheNEws are part of same group of news papers. they already have their own web sites which are updated daily. plus they have a latest news section
http://thenews.jang.com.pk/
http://search.jang.com.pk/urdu/
also jang has a very good idea of scanned news paper. at this site. this is exactly the same news paper that goes into the print. adds included, the only thing missing is the feel of paper
http://ejang.jang.com.pk/jm/
July 6th, 2007 at 1:53 pm
But blog is a different ball game, and at the top of their blog, they have mentioned and tried to explain it to the reader, that what is the core concept behind any blog. People can come up with their own discussions. I don’t see that happening at the moment on their e-paper website.
November 20th, 2007 at 4:50 pm
Osama
..the thread on Urdu is interesting and answers
my question…
Your comment on open source..i have an alliance who is producing open source training manuals..can you tell me the exact problem to be solved?
He might well be interested in including that in his manuals…..
PS… He has a name techies would die for ….
Saalo Sparkes……ian
November 20th, 2007 at 5:03 pm
Jehan
Your comment on language is spot on and matches all the research i have done..What always amazes me is how many speak english when they don’t have to…
What most webmasters don’t know is if you add the same content in another language on your website it is counts as new content by the SE’s.Thus the content can be increased by a factor of 2..or 7 if you have 7 different languages..This is one reason i am adding Chinese to testmyidea and hopefully Urdu as i am aiming for those who do not speak English well……..i just need more poor within reach of internet to benefit them………
…………ian
December 15th, 2007 at 8:41 pm
very interesting, but I don’t agree with you
Idetrorce
January 1st, 2008 at 2:26 am
@Osama.
you will surprised, if you write any thing in english , they will translate those sentences in urdu with urdu script, obviously they are not using any automation, but human hands are invloved overthere.
January 12th, 2008 at 4:06 am
Thanks for information.
many interesting things
Celpjefscylc
February 7th, 2008 at 7:56 am
Hi everybody,
I’m new! How are you?
——————
Restaurante en Venezuela
February 9th, 2008 at 7:01 pm
Hello
February 9th, 2008 at 7:02 pm
Alam-o-lycom
February 11th, 2008 at 4:34 pm
Muft Urdu books Dawnload Karain.
February 11th, 2008 at 4:35 pm
http://freewebs.com/infoplace
site pay Muft Urdu+Islamic Books Dawnload karain.
February 22nd, 2008 at 10:44 pm
I can understand ,why BBC(British Broadcasting Corporation) all focused to Pakistan and I never heard any optimistic debate on your Radio, Philistine ,North Ireland, Kashmir ,Turkey, venzswela, Iran, ,American policy, Russia, India ,but BBC Cross all them streams procession. We require additional modernize, and correct path,
Pakistan is Different Country in the world, if we talk about Mr. Justice, he is nothing, and what he give sooner than? But he is made very good sound approximately Global. Pakistan is free Country. Following Mushraf when he will be confiscate from Prime Minister Seat, then its will are more dangers for Pakistan, and now, we are moving forward, I BLEAVE MY NATION AND MY POPEL, PAKISTAN IS GREAT COUNTRY IN THE WORLD.
February 25th, 2008 at 2:14 am
To me it is necessary to find
April 8th, 2008 at 2:00 pm
well i am the student of the punjab university
but but as a student i feel that hamari as astudent requirements puri nai hotin pakistan ek free coutry he or is me utni hi requirements b honi chahyen……………
July 13th, 2008 at 10:51 pm
hello i am irfan i want to get a freelancer translation job in karachi.
July 14th, 2008 at 1:36 am
Irfan, check rozee.pk!
July 18th, 2008 at 3:24 am
Assalam-o-alikum all
Im an Architectual student in Karachi university…there are alot of things which i want to write ….alot want to share and alot want to know by others about different topics like architecture…History….Philosophy …so what u say people abot these subjects?
August 21st, 2008 at 2:36 pm
Ohh if Jang really have a blog then how we can write Urdu there. I dont know how to type Urdu
August 21st, 2008 at 2:37 pm
All Jang Newspaper Jobs, Admission and tenders Ads Available at
http://www.paperpk.com
August 21st, 2008 at 3:31 pm
nice site Jang
September 10th, 2008 at 7:53 am
Another site for Pakistani newspaper ads for jobs, admissions and scholarships
http://www.pakpressads.com