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… we’re thankful.

I was very interested in Telenor’s MobileTV service. If nothing else, the regulatory issue behind advanced value-added-services interested me, and in that post mentioned that I was impressed that Telenor was the first to get through the complexity.

Well, I posted too soon, I guess. As reported by Dawn, PEMRA sent a notice to Telenor for launching the service without their permission.

Lesson learnt: Always talk to consultants if you’re trying to build seemingly innovative products.

Thanks Tee, for recognizing our projection.

Coffee For Thought: Could this be a new trend among the telcos for dealing with regulators? An “ask forgiveness rather than seek permission” approach started by PTCL on price cuts, and made famous by Apple’s use of the iPhone mark?

The funny thing is, it works. Apple’s did this with the trademark Macintosh, so has Microsoft.

The idea is to launch something that conciously violates certain regulatory clauses, and make it so popular so quickly that people start attributing your brand with that mark / service. Then you could argue in court that more people associate with us / want that service or mark compared to the complainant.

In other words “Yea we launched, everyone knows about us, what can you do to stop us?”