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I think Diallog is one of the more under-rated telecom operators in Pakistan. Despite their relative small size in the Wireless Local Loop (WLL) space, they command a fairly loyal following in a niche, and most importantly, they have vision.

I think they have a great track record of being able to meet their operational targets with lightning speed (1.5 month network rollout?), led by the youngest telecom company CEO in the world, Artem Orange.

Mr. Orange has deep vision of how telecom should be supporting society, some of which you can even see on their website http://www.diallog.com.pk

What about that loyal following? What I always feel from the Diallog brand (even though I have never used their services) is that they strongly believe in a telecom service contract being a relationship. Just by looking at their website and products, I get the feeling that their niche is targeting slightly more intellectual people who want to have relationship conversations with their telecom provider.

I believe that in comparison with all of the WLL operators, and even some of the cellphone operators, Diallog focuses the most on creating a slew of content and value added information services.

It is good to see a telecom company go the extra mile in customer support — such as hiring a number of content writers in-house to ensure they get good content out there, rather than simply out-sourcing poor-quality content from a larger number of publishers.

Another good sign was a telecom company that actually shares their 1-year vision with their customers on the website itself before releasing new products.

A third good sign is the fact that they have a comprehensive news feed on the Pakistani telecom industry as a whole, which is great for analysts like me to visit to keep up to date on major activities.

Recently, they’ve announced that their press-releases will be done over RSS. Again, this is a good sign of support for their niche — which seems to be slightly more intellectual and forward-thinking people in ISB and Lahore rather than mass consumers.

All in all — a good intelligent firm getting some things right (although they could certainly improve their website’s stock photography)